Win More Listings. Sell Them Faster.

Expert MLS Descriptions & Social Media Marketing for Top NC Agents

Get The $10 Package

Real Estate Insiders Who Speak Tech

At Cardinal Copy, we bridge the gap between your market and your marketing. Our services are built on a foundation of a decade of on-the-ground North Carolina real estate experience, combined with deep expertise in digital marketing and web technologies. We create compelling, technically-sound content that saves you time and helps you dominate the local digital landscape.

Our Method: Strategy Meets Storytelling

Our content isn't just well-written; it's engineered to perform. We combine proven marketing frameworks with real estate psychology to capture attention and drive action.

The AIDA+SEO Formula for MLS

A great MLS description works on two levels: it must rank high in search results (SEO) and persuade a human to book a showing. Our AIDA formula ensures both.

  • Attention: A powerful headline that stops the scroll and includes vital keywords.
  • Interest: An opening narrative that hooks the buyer emotionally, painting a picture of life in the home.
  • Desire: We translate features into benefits, showing buyers how the home will improve their lifestyle.
  • Action: A clear, urgent call to action that prompts buyers to schedule a showing before it's too late.

Strategic Social Media Posts

A typical social media post just announces a listing. Our posts are designed to start a conversation and create shareable buzz.

  • The Hook: We lead with the single most exciting feature of the property to grab immediate attention.
  • Storytelling: We craft a short, engaging caption that tells a micro-story about the home.
  • Engagement: We end with a question or a clear call-to-action (e.g., "Tag someone who would love this kitchen!") to boost comments and shares.
  • Hashtags: We use a strategic mix of broad and hyper-local hashtags (#NCRealEstate vs. #GoldsboroHomes) to maximize reach.

Included In Your Package

Everything you need to launch your listing with impact.

MLS Listing Descriptions

Compelling, SEO-optimized, and MLS-compliant plain-text descriptions that sell a lifestyle, not just a house. Crafted to convert clicks into showings.

Social Media Listing Posts

Engaging, platform-specific content (Facebook, Instagram) with hashtags to build your brand and generate buzz for your new listings.

Simple, Powerful Pricing

One package. Everything you need.

Listing Power Pack

MLS Description + Social Media Post

$10

  • MLS-Compliant Description
  • Engaging Social Media Post
  • 24-Hour Turnaround
  • Written by Industry Veterans
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Our Work

Proven results for North Carolina agents.

MLS Descriptions

Luxury Downtown Condo

Experience unparalleled urban living in this stunning downtown condo! This immaculate 2-bed, 2-bath residence boasts breathtaking city views from every room. The open-concept living space is perfect for entertaining, flowing seamlessly into a gourmet kitchen with high-end stainless steel appliances and sleek granite countertops. Retreat to the spacious primary suite, complete with a walk-in closet and a spa-like en-suite bath. With a prime location just steps from top restaurants and shops, this property offers the ultimate lock-and-leave lifestyle. Don't miss this rare opportunity—schedule your private tour today!

Charming Family Home

Your search is over! Welcome to this charming and move-in ready 3-bedroom home nestled on a quiet cul-de-sac in a family-friendly neighborhood. The heart of the home is the bright and airy living room that opens to a beautifully updated kitchen. Enjoy summer evenings on the large deck overlooking a private, fully-fenced backyard perfect for kids and pets. This home offers peace of mind with a new roof (2024) and is located in a top-rated school district, just minutes from local parks. This one won't last long—schedule your showing today!

Perfect Starter Home with Workshop

The ideal opportunity for first-time buyers or hobbyists! This wonderfully maintained 3-bedroom home offers incredible value and function. The bright, welcoming interior features durable LVP flooring and a cozy living area perfect for relaxing. The true highlight is the massive, detached workshop in the backyard—fully wired and ready for your projects or business. Enjoy a spacious lot with plenty of room for gardening and outdoor activities. Located conveniently with easy access to major routes, this home is a rare find. Don't wait—this one will be snapped up quickly. Book your showing today!

Social Media Posts

Social Media Post for a new listing

cardinal_copy_nc ✨ JUST LISTED in Goldsboro! ✨ This charming 3-bed, 2-bath home on a quiet cul-de-sac is the one you've been waiting for! Featuring a brand new roof (2024) and a huge fenced-in yard perfect for summer BBQs. 🏡 DM us for a private showing before it's gone! #GoldsboroNC #RealEstate #NewListing #NCRealEstate #JustListed #DreamHome

Social Media Post for an open house

cardinal_copy_nc You have to see this kitchen! 😍 Come visit our Open House this Saturday from 1-3 PM at 456 Maple Ave in Raleigh. This newly renovated kitchen is an entertainer's dream. Tag someone who would love cooking here! 👇 #RaleighRealEstate #OpenHouse #NCRealEstate #DreamKitchen #RaleighNC

Have Questions?

Have a question about the process or need content for multiple listings? We're happy to help. Send us an email and we'll get back to you shortly.

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